SOLEHYPE: RIHANNA X PUMA INTRODUCE THE CREEPER

Puma Women's Creative Director and Brand Ambassador, Rihanna, and Global Sports Brand PUMA kick off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna's FENTY label. Under her creative direction, the first collection introduces the PUMA Creeper, remixing the iconic PUMA Suede with a little bit punk and a little bit rebel.

To help launch the PUMA Creeper, Rihanna called on her friend, musician, and record producer Travi$ Scott. Scott stars in the first-ever PUMA by Rihanna campaign alongside Rihanna, who also creative directed the shoot.

The first Creeper style, in black-white colorway, drops as a limited edition pack today, September 14th, at PUMA.com and select retailers globally starting September 18th.